How to get the most out of your bid graphic designer.
When you’re bidding for contracts, the words you use are important, but they’re only part of the story. At Perfect Media, we know that strong visual communication can be the difference between your bid getting noticed or getting lost in the shuffle. As the sister company of Bid Perfect, which specialises in bid support, training, and consultancy, we bring together a unique blend of expertise. We want you to see your graphic designer not just as someone who “makes things look nice,” but as a strategic partner who can help create visually engaging bids that really resonate with evaluators.
The Common Misconception
A lot of clients come to us with a straightforward request: take these old, tired graphics and make them look better. And while we’re more than happy to refresh existing visuals, that’s just a small part of what our talented bid graphic designers can do. The real magic happens when they help transform your entire message into a visually coherent and persuasive narrative.
Visual Communication: More Than Just Looking Good
Visual communication is about so much more than just making things look pretty. It’s about:
- Simplifying Complex Information: A well-designed graphic can turn dense, hard-to-understand data into a clear, easy-to-digest visual that tells a story at a glance.
- Emphasising Key Points: Strategic visuals can highlight the main messages and win themes, making sure they stand out to the evaluator.
- Engaging the Reader: Eye-catching visuals can draw the reader in and keep them interested, making your bid more memorable.
The Role of a Bid Graphic Designer
A skilled bid graphic designer does more than just spruce up a few flowcharts. They:
- Analyse Your Answers: By really digging into the content and context of your bid, they can spot opportunities to enhance your message visually.
- Propose Visual Solutions: Instead of just following instructions, they come up with innovative ways to present information that align with your win themes.
- Create Cohesive Visual Narratives: They make sure all the graphics work together to support a unified, compelling story that strengthens your bid strategy.
Changing the Approach:
Collaboration is Key
To get the most out of your graphic designer, think about working together more closely:
- Share Your Answers: Don’t just send over the graphics you want refreshed. Share the full responses with your designer so they can understand the bigger picture.
- Discuss Win Themes: Talk about the key messages and win themes of your bid. This context helps the designer create visuals that really drive home these critical points.
- Consult Regularly: Regular chats between bid managers, writers, and graphic designers can lead to more integrated and effective visual communication.
Real-World Impact
We’ve seen the difference this collaborative approach can make. Clients who used to rely on basic graphic touch-ups discovered that involving their designers in the strategic process led to bids that were not only visually impressive but also more persuasive and effective.
Conclusion
In today’s competitive bidding environment, visual communication can be a real game-changer. By shifting your mindset from “graphic improvement” to “visual strategy,” you can unlock the full potential of your bid graphic designer. At Perfect Media, we’re here to help you make that shift and take your bids to the next level.
Let’s work together to not just improve your graphics, but to communicate your message with clarity, impact, and visual appeal. Share your vision with us, and let’s bring it to life.
If you want to learn more about how Perfect Media can support your bid efforts, get in touch with us today. Let’s make your next bid a winner!
